Shaped for
Media Platforms

Drive deeper content engagement with personalized experiences across your platform.
Keep users watching, reading, or listening longer with smart content recommendations tuned to their interests.

Leverage your entire catalog

Personalize “What to Watch” experiences

Keep users engaged with timely, relevant content suggestions. Shaped powers personalized carousels and follow-up recommendations that match a user’s taste and recent activity.

Adapt to user behavior in session

Adapt content in real time

Re-rank articles, videos, or shows based on live behavior. Whether they’re skimming headlines or bingeing shows, Shaped adjusts instantly to serve what’s most engaging now.

Personalize your first impressions

Promote trending and popular content

Boost content that’s resonating locally, globally, or in specific categories. Shaped blends baselines like trending, new, and top-performing with personalization to drive discovery.

Balance revenue and your relevance

Improve engagement from day one

Make even first-time visits feel personal. Shaped solves the cold-start problem by recommending relevant content using similarity, embeddings, and exploration without needing historical data.

Use Cases for
Media Platforms

Experiment freely with varying use cases, models, and objectives.

“For You” Feeds

Dynamic, personalized feeds like TikTok or Instagram Reels

“What to Watch Next?” Carousels

Suggest the perfect next video to keep users engaged

Baselines

Popular, trending, and chronological rankings

Boosting

Promote specific items within personalized rankings

Reranking Candidate Items

Re-rank items from search based on user preferences

Personalized Category Pages

Re-rank items within categories based on user behavior

Personalized Email

Deliver tailored recommendations in email campaigns

Session-Based Ranking

Adapt content recommendations based on current session behavior

Trend-Aware Ranking

Surface content tied to viral or trending topics

Cold Start Handling

Recommend to new users without prior history

Diversity Tuning

Balance relevance and variety to keep feeds fresh

Personalized Category Pages

Re-rank items within categories based on user behavior

Reranking Candidate Items

Re-rank items from search based on user preferences

Boosting

Promote specific items within personalized rankings

Baselines

Popular, trending, and chronological rankings

“What to Watch Next?” Carousels

Suggest the perfect next video to keep users engaged

“For You” Feeds

Dynamic, personalized feeds like TikTok or Instagram Reels

Diversity Tuning

Balance relevance and variety to keep feeds fresh

Cold Start Handling

Recommend to new users without prior history

Trend-Aware Ranking

Surface content tied to viral or trending topics

Session-Based Ranking

Adapt content recommendations based on current session behavior

Personalized Email

Deliver tailored recommendations in email campaigns

Surfacing time-sensitive stock market intelligence

How social stock market app AfterHour improved retention with real-time recommendations.

Solving cold start for a new business

Podcast app Overlap leveraged Shaped to deliver personalized podcast recommendations from day one.

Increasing Watch Time by 131%

Live social shopping beauty community Supergreat saw a significant increase in average time spent watching videos with Shaped.

Increasing diversity by 382%

Music platform Breakr saw an instant 382% increase in diversity on their creator recommendation system with Shaped.

Get up and running with
one engineer in one sprint

Guaranteed lift within your first 30 days or your money back

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