Shaped for
Social Media Platforms

Deliver endlessly engaging, personalized feeds that keep users coming back.
Power TikTok-style experiences with intelligent ranking that adapts to each user in real time.

Always show the hottest content

Power your
“For You” feed

Deliver a constantly updating stream of content that’s tuned to each user’s interests, behavior, and trends. Shaped helps you build addictive discovery experiences like TikTok and Instagram Reels.

Surface diverse and unique content

Maximize session time with next-best content

Suggest the next video, post, or story in real time. Shaped uses ranking and engagement signals to keep users scrolling, watching, and interacting longer.

Scale automatically with confidence

Drive discovery through conversation

Create conversational recommenders that suggest content via chat, voice, or AI agents. Shaped enables flexible experiences that guide users to what they’ll love in context.

Give creators and content a head start

Solve the cold-start
problem

Make the first minutes magic. Shaped employs state-of-the-art similarity algorithms, real time re-ranking, and exploration techniques to ensure your users see the right content from the start.

Use Cases for
Social Media Platforms

Experiment freely with varying use cases, models, and objectives.

Baselines

Popular, trending, or chronological content rankings

Hybrid Search

Combine keyword and personalized ranking for better results

Personalized Notifications

Send relevant notifications that boost user engagement

“People to Follow” Slates

Suggest relevant accounts or creators to follow

Grid Ranking

Power personalized conversational AI experiences

Personalized Category Pages

Re-rank categories based on each user’s preferences

Personalized Email

Deliver tailored recommendations through email campaigns

User & Item Embeddings

Use embeddings to enable smart, scalable recommendations

“For You” Feeds

Create dynamic, hyper-personalized social feeds

Boosting

Promote high-priority or sponsored content in feeds

Conversational Recommenders

Drive discovery through chat-based content suggestions

Related Content Sections

Surface content similar to what users just viewed

User Interest Ranking

Rank items based on evolving user interests

Item Cold Start

Handle new items intelligently with attribute-aware ranking models

User Cold Start

Provide relevant recommendations for new or anonymous users

“People to Follow” Slates

Suggest relevant users to follow on social platforms or marketplaces

“People to Follow” Slates

Suggest relevant users to follow on social platforms or marketplaces

User Cold Start

Provide relevant recommendations for new or anonymous users

Item Cold Start

Handle new items intelligently with attribute-aware ranking models

User Interest Ranking

Rank items based on evolving user interests

Related Content Sections

Surface content similar to what users just viewed

Conversational Recommenders

Drive discovery through chat-based content suggestions

Boosting

Promote high-priority or sponsored content in feeds

“For You” Feeds

Create dynamic, hyper-personalized social feeds

User & Item Embeddings

Use embeddings to enable smart, scalable recommendations

Personalized Email

Deliver tailored recommendations through email campaigns

Personalized Category Pages

Re-rank categories based on each user’s preferences

Grid Ranking

Power personalized conversational AI experiences

“People to Follow” Slates

Suggest relevant accounts or creators to follow

Personalized Notifications

Send relevant notifications that boost user engagement

Hybrid Search

Combine keyword and personalized ranking for better results

Baselines

Popular, trending, or chronological content rankings

Surfacing time-sensitive stock market intelligence

How social stock market app AfterHour improved retention with real-time recommendations.

Solving cold start for a new business

Podcast app Overlap leveraged Shaped to deliver personalized podcast recommendations from day one.

Increasing Watch Time by 131%

Live social shopping beauty community Supergreat saw a significant increase in average time spent watching videos with Shaped.

Increasing diversity by 382%

Music platform Breakr saw an instant 382% increase in diversity on their creator recommendation system with Shaped.

Get up and running with
one engineer in one sprint

Guaranteed lift within your first 30 days or your money back

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1000+
Queries per second
1B+
Requests
1000+
Queries per second