Shaped for
Marketplaces

Help every shopper find what they need, and what they didn’t know they needed.
Boost discovery, conversion, and average order value with personalized recommendations across the buyer journey.

Balance your marketplace to keep everyone happy

Boost your AOV

Increase your basket size by recommending complementary and high-margin products. Shaped can promote add-ons, bundles, or related items that enhance the main purchase, driving more value per transaction.

Scale automatically with confidence

Deliver better product discovery

Combine personalized ranking with keyword search to help users find what they’re looking for and discover items they didn’t know they needed. Shaped adapts to user behavior to serve relevant, high-converting results.

Give new users, sellers and products a head start

Solve the cold-start problem

Turn new users or listings into revenue. Shaped leverages similarity algorithms, dynamic re-ranking, and exploration strategies to recommend the right products even with limited data.

Don’t let slow re-indexing cost you conversions

Increase cart conversion with smart cross-sell

Surface relevant, high-likelihood items right in the cart. Whether it's insurance, accessories, or popular bundles, Shaped helps maximize value per checkout without slowing down the purchase flow.

Use Cases for
Marketplaces

Experiment freely with varying use cases, models, and objectives.

Baselines

Popular, trending, or chronological product rankings

Cart Upsell & Cross-Sell

Boost AOV with smart cart upsell and cross-sell

Similar Item & User Ranking

Dynamic feeds for personalized product discovery

Hybrid Search

Combine keyword and personalized results for better product discovery

Product Detail Pages

Show similar items on PDPs to retain interest

Product Recommendations

Build personalized product feeds for ecommerce growth

Item Cold Start

Recommend relevant products for new or anonymous users

Boosting

Promote specific products in personalized search or feeds

Conversational Recommenders

Enable product discovery via chat or virtual assistants

Personalized Category Pages

Re-rank product categories based on user behavior

Personalized Email

Deliver product recommendations through tailored email campaigns

Related Content Sections

Suggest relevant items under product listings or carts

User Interest Ranking

Rank items based on real-time user intent signals

Back-in-Stock or Price Drop Alerts

Notify users when desired items return or go on sale

Bundle Recommendations

Suggest complementary items as ready-to-buy sets

Post-Purchase Recommendations

Recommend follow-up items based on purchase history

Geo-Targeted Ranking

Prioritize products based on regional popularity or availability

Geo-Targeted Ranking

Prioritize products based on regional popularity or availability

Post-Purchase Recommendations

Recommend follow-up items based on purchase history

Bundle Recommendations

Suggest complementary items as ready-to-buy sets

Back-in-Stock or Price Drop Alerts

Notify users when desired items return or go on sale

User Interest Ranking

Rank items based on real-time user intent signals

Related Content Sections

Suggest relevant items under product listings or carts

Personalized Email

Deliver product recommendations through tailored email campaigns

Personalized Category Pages

Re-rank product categories based on user behavior

Conversational Recommenders

Enable product discovery via chat or virtual assistants

Boosting

Promote specific products in personalized search or feeds

Item Cold Start

Recommend relevant products for new or anonymous users

Product Recommendations

Build personalized product feeds for ecommerce growth

Product Detail Pages

Show similar items on PDPs to retain interest

Hybrid Search

Combine keyword and personalized results for better product discovery

Similar Item & User Ranking

Dynamic feeds for personalized product discovery

Cart Upsell & Cross-Sell

Boost AOV with smart cart upsell and cross-sell

Baselines

Popular, trending, or chronological product rankings

Surfacing time-sensitive stock market intelligence

How social stock market app AfterHour improved retention with real-time recommendations.

Solving cold start for a new business

Podcast app Overlap leveraged Shaped to deliver personalized podcast recommendations from day one.

Increasing Watch Time by 131%

Live social shopping beauty community Supergreat saw a significant increase in average time spent watching videos with Shaped.

Increasing diversity by 382%

Music platform Breakr saw an instant 382% increase in diversity on their creator recommendation system with Shaped.

Get up and running with
one engineer in one sprint

Guaranteed lift within your first 30 days or your money back

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1000+
Queries per second
1B+
Requests
1000+
Queries per second