Shaped for
Marketplaces

Help every shopper find what they need, and what they didn’t know they needed.
Boost discovery, conversion, and average order value with personalized recommendations across the buyer journey.

Balance your marketplace to keep everyone happy

Boost your AOV

Increase your basket size by recommending complementary and high-margin products. Shaped can promote add-ons, bundles, or related items that enhance the main purchase, driving more value per transaction.

Scale automatically with confidence

Deliver better product discovery

Combine personalized ranking with keyword search to help users find what they’re looking for and discover items they didn’t know they needed. Shaped adapts to user behavior to serve relevant, high-converting results.

Give new users, sellers and products a head start

Solve the cold-start problem

Turn new users or listings into revenue. Shaped leverages similarity algorithms, dynamic re-ranking, and exploration strategies to recommend the right products even with limited data.

Don’t let slow re-indexing cost you conversions

Increase cart conversion with smart cross-sell

Surface relevant, high-likelihood items right in the cart. Whether it's insurance, accessories, or popular bundles, Shaped helps maximize value per checkout without slowing down the purchase flow.

Use Cases for
Marketplaces

Experiment freely with varying use cases, models, and objectives.

Baselines

Popular, trending, or chronological product rankings

Cart Upsell & Cross-Sell

Boost AOV with smart cart upsell and cross-sell

Hybrid Search

Combine keyword and personalized results for better product discovery

Product Detail Pages

Show similar items on PDPs to retain interest

Product Recommendations

Build personalized product feeds for ecommerce growth

Item Cold Start

Recommend relevant products for new or anonymous users

Boosting

Promote specific products in personalized search or feeds

Conversational Recommenders

Enable product discovery via chat or virtual assistants

Related Content Sections

Suggest relevant items under product listings or carts

User Interest Ranking

Rank items based on real-time user intent signals

Similar Item & User Ranking

Dynamic, Personalized feeds like TikTok or Instagram Reels

Grid Ranking

Create personalized conversational AI assistant experiences

User Cold Start

Promote specifics items intelligently within personalized rankings

Item Cold Start

Provide relevant recommendations for new or anonymous users

Personalized Notifications

Send relevant, personalized notifications to engage users

“People to Follow” Slates

Suggest relevant users to follow on social platforms or marketplaces

“People to Follow” Slates

Suggest relevant users to follow on social platforms or marketplaces

Personalized Notifications

Send relevant, personalized notifications to engage users

Item Cold Start

Provide relevant recommendations for new or anonymous users

User Cold Start

Promote specifics items intelligently within personalized rankings

Grid Ranking

Create personalized conversational AI assistant experiences

Similar Item & User Ranking

Dynamic, Personalized feeds like TikTok or Instagram Reels

User Interest Ranking

Rank items based on real-time user intent signals

Related Content Sections

Suggest relevant items under product listings or carts

Conversational Recommenders

Enable product discovery via chat or virtual assistants

Boosting

Promote specific products in personalized search or feeds

Item Cold Start

Recommend relevant products for new or anonymous users

Product Recommendations

Build personalized product feeds for ecommerce growth

Product Detail Pages

Show similar items on PDPs to retain interest

Hybrid Search

Combine keyword and personalized results for better product discovery

Cart Upsell & Cross-Sell

Boost AOV with smart cart upsell and cross-sell

Baselines

Popular, trending, or chronological product rankings

Surfacing time-sensitive stock market intelligence

How social stock market app AfterHour improved retention with real-time recommendations.

Solving cold start for a new business

Podcast app Overlap leveraged Shaped to deliver personalized podcast recommendations from day one.

Increasing Watch Time by 131%

Live social shopping beauty community Supergreat saw a significant increase in average time spent watching videos with Shaped.

Increasing diversity by 382%

Music platform Breakr saw an instant 382% increase in diversity on their creator recommendation system with Shaped.

Get up and running with
one engineer in one sprint

Guaranteed lift within your first 30 days or your money back

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1000+
Queries per second
1B+
Requests
1000+
Queries per second