Increasing Average Order Value by 16%

Trela specializes in delivering high-quality food products directly to consumers in Brazil. The platform emphasizes offering a wide range of items, including fresh produce, dairy, meats, frozen meals, bakery items, snacks, and beverages, at affordable prices.

Trela found that without effective recommendations, customers tended to stick with familiar orders, leading to stagnation in repeat order growth and missed revenue opportunities from cross-selling and upselling.

First, Trela introduced personalized 'Suggestions for you' recommendations on the homepage, tailoring product to individual user preferences. Next, 'Similar items' were added to product pages, guiding users towards items related to their current interests. Finally, 'Complementary item' suggestions were integrated into the checkout process, recommending additional products that pair well with the user's order. Each of these enhancements collectively contributed to increased order values, and higher repeat purchase rates.

Users have also shared positive feedback that the additional carousels for 'Similar items' and 'Complementary items' were helpful in improving their shopping experience.