Your Personalization Project Has a 2-Year Payback Period. Here's How to Make It 2 Weeks.

You’re in the big annual planning meeting. You've presented your vision to finally build a true, 1:1 personalization engine. The strategy is sound, the mockups are beautiful, and everyone agrees it's a top priority.Then, the VP of Finance turns to you and asks the dreaded question: "What's the payback period on this?" You start doing the frantic math. Building personalization from scratch is a massive undertaking. At a bare minimum, for a small startup, you need a dedicated pod.