We’re pleased to announce that Shaped is now SOC 2 Type 2 certified, underscoring our commitment to the highest standards of data security, system reliability, and operational rigor.
As an infrastructure platform that powers real-time recommendations, search, and personalization, Shaped handles behavioral signals, user metadata, and contextual data across high-impact surfaces. SOC 2 Type 2 certification confirms that our systems and processes are well-designed and have been independently verified to operate securely and reliably over time.
What Shaped Is
Shaped is an AI-native platform that enables teams to build production-grade personalization, recommendation and search systems without managing infrastructure in-house.
We ingest behavioral events, user and item metadata, and contextual signals, then serve personalized results through low-latency APIs. Our platform includes tools for training models, managing features, running evaluations, and deploying real-time ranking logic at scale.
This makes Shaped a flexible foundation for use cases that require AI-native relevance, such as feed ranking, product discovery, or personalized search.
Why This Matters
For teams deploying recommendation systems, data privacy and system integrity are just as critical as model performance. SOC 2 Type 2 provides independent validation that Shaped meets the requirements of modern technical organizations, including:
- Secure handling of user and behavioral data
- Resilient, monitored systems with real-time observability
- Structured processes for incident response and vendor risk management
- Operational discipline in change management, access control, and data governance
This certification allows technical teams to confidently adopt Shaped within production environments, knowing it aligns with enterprise-grade trust and compliance expectations.
Where It Matters: Use Cases That Depend on Trust
Shaped supports a wide range of personalization, ranking, and retrieval applications. The following are especially relevant in the context of SOC 2 Type 2, where privacy and availability are essential:
Hybrid Search
Combines keyword search with personalized ranking based on user behavior and context. This often involves sensitive usage data that must be securely processed and stored.
Product Recommendations
Delivered across PDPs, carts, and lifecycle moments. These recommendations are powered by purchase history and behavioral logs that require responsible handling and consistent uptime.
Personalized Notifications
Triggers event-based messaging across push, email, or in-app channels. These systems work with user profiles and identifiers, requiring careful governance and security.
“People to Follow” Slates
Recommends users or creators based on social signals and engagement data. These involve user graphs and implicit interest modeling, often using sensitive or inferred attributes.
User Cold Start
Provides relevant recommendations for new or anonymous users using sparse signals and contextual metadata. Security is critical when handling early-session or third-party enrichment data.
Infrastructure You Can Rely On
Shaped is built for teams that need flexibility, low-latency performance, and model transparency without compromising on security or operational maturity. SOC 2 Type 2 certification reinforces our position as a trustworthy, production-ready platform for AI-powered personalization.
If you are building search, ranking, or recommendation systems and want to accelerate without sacrificing control or compliance, we’re ready to work with you.
For a copy of our SOC 2 Type 2 report, please contact us.
