Customized email content that drives clicks

Personalize product, content, or deal recs in every campaign — dynamically selected at send-time for each user.

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Solutions for every platform

Personalized blocks

Drop-in modules for “Featured for you,” “New for you,” and price-drop picks.

Always fresh

Items chosen at send-time with inventory, price, and recency checks.

ESP-friendly

Works with your existing ESP — no redesign of templates required.

Scale without limits

Keep recommendations fast, relevant, and cost-efficient as your goals grow, no re-engineering required.

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Day 1

Pick
Templates

Select target campaigns and KPIs.

Days 2-3

Connect Catalog & Content

Sync feeds and tracking.

Days 4-5

Preview & QA

Validate segments and rules.

Days 6-7

Go Live

Monitor CTR & revenue per send.

Plugs into your workflow

Integrate via API or batch. Keep your current analytics and experimentation setup, or use Shaped’s built-in tools for end-to-end measurement.

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Engineered for production

Low-latency APIs, SDKs in your language, and enterprise-grade SLAs, documented and ready for engineering teams.

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Build in-house

with Shaped

Build In-House

With Shaped

Time to first experiment

6–12 months to build infra before testing ideas

~7 days to run your first experiment

Iteration speed

Slow — pipeline changes, retraining, and deployment cycles

Rapid — deploy and measure new experiments instantly

Team required

ML engineers, infra engineers, product, data science

1 engineer to integrate

Upfront cost

$500k–$1M+ in salaries & infra

Subscription pricing

Maintenance

Continuous tuning, scaling, bug fixes

Fully managed by Shaped

Cold start

Weeks or months to gather enough data

Solved from day one

Cross-surface learning

Siloed models per surface

One model that learns from every signal

Faster experimentation, proven KPI lift, and no infra burden, so your team can focus on what matters: shipping product, not pipelines.

Ship Personalized Email in one sprint

Step 1: Connect your data
All you need are user interactions and (optionally) item metadata. No complex data pipelines or feature engineering required.
Step 2: Configure your feed
Define your feed in minutes with a simple config—no custom ML models or tuning cycles. Shaped handles the hard parts for you.
Step 3: Deploy automatically
Shaped trains, schedules, and scales your feed to production. Your team ships in weeks, not months—without adding infra or ML hires.

One Model, Every Surface

Email performance compounds when it shares learning with feed, search, and cart. A unified model uses user, item, and event data from every touchpoint to pick the best content per recipient.