The Billion-Dollar Blind Spot: Why Your Marketplace is Hiding Its Best Products

Every marketplace has a dirty secret. We talk about our massive catalogs, millions of listings, endless choice, as our greatest asset. But for most of us, it’s a lie. The reality is that we operate a two-tiered system: a tiny, glittering storefront for the top 1% of popular items, and a vast, dark warehouse for everything else.