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Featured

Tullie Murrell
 | 
December 11, 2025

Why We Built a Database for Relevance (Introducing Shaped 2.0)

All Blogs

Blogs

Tullie Murrell
 | 
October 10, 2025

YouTube gets ~5% CTR lift on Shorts by replacing embedding tables with Semantic IDs

AI/ML
Learn
Tullie Murrell
 | 
October 7, 2025

Introducing Shaped Generative Enrichment: Garbage In, Gold Out.

Product
Tullie Murrell
 | 
September 23, 2025

Building a HackerNews "For You" Feed

Personalization
Product
Learn
AI/ML
Nic Scheltema
 | 
September 18, 2025

Your Filters Are Killing Your Conversions

Product
Nic Scheltema
 | 
September 18, 2025

The Discovery Flywheel: How a 1% Ranking Improvement Lifts Engagement, Conversion, AND Retention

Product
Nic Scheltema
 | 
September 18, 2025

From SQL to AI: A 5-Step Playbook for Replacing 'Trending' with a Smart Ranking API

Product
Nic Scheltema
 | 
September 18, 2025

Beyond Keywords: How to Rank for 'Vibe' in Your Marketplace

Product
Nic Scheltema
 | 
September 18, 2025

The PM's Guide to Personalization: A 'Build vs. Buy' Framework for 2025

Product
Nic Scheltema
 | 
September 18, 2025

The End of the Search Bar: Why Your Marketplace's Future is a 'For You' Feed

Product
Nic Scheltema
 | 
September 18, 2025

The Billion-Dollar Blind Spot: Why Your Marketplace is Hiding Its Best Products

Product
Tullie Murrell
 | 
September 8, 2025

The Vector Bottleneck: Limitations of Embedding-Based Retrieval

AI/ML
Tullie Murrell
 | 
August 28, 2025

Action is All You Need: Dual-Flow Generative Ranking Network for Recommendation

AI/ML